Letter from our Founder

Hey Beauties,

If you’ve been with Buttah Baby for a while, you already know this brand has had quite a journey.

I started selling hair in 2012, before BBHI had a storefront, before I knew exactly what this business would become, and definitely before I imagined I’d still be talking about bundles more than a decade later.

In 2014, I opened our first small storefront while still working a full-time job. Over the years, that little business grew. We moved, expanded, traveled, sourced hair internationally, served thousands of women and built relationships with customers who trusted BBHI for some of the biggest moments of their lives.

I’ve watched women wear our hair to graduations, weddings, birthdays, vacations, new jobs and ordinary Tuesdays when they simply wanted to feel good. Some of you have been shopping with me for so long that we’ve practically grown up together, and I don’t take that lightly.

BBHI has changed over the years because I have changed, too.

After more than a decade in business, I made the decision to close our physical storefront in 2025. It wasn’t the end of Buttah Baby. It was simply the end of one version of it. I wanted the freedom to rethink how we operate, tighten our processes and focus on what made BBHI special in the first place: great hair, honest education and a customer experience built on trust.

The beauty industry looks very different from the one I entered in 2012. There are more vendors, more products and more people selling hair than ever before. Words like raw, virgin, premium and luxury are everywhere. But after all these years, I’ve learned that a label doesn’t make hair good. The hair does.

I’ve traveled to learn more about sourcing. I’ve asked questions, tested products and watched what performs beautifully and what doesn’t. I’ve listened when customers told me what they loved, what they needed and what they expected from BBHI. And I’m still learning.

That matters to me because I never want Buttah Baby to become a company that sells something simply because everyone else is selling it. I want to know what we’re offering. I want you to understand what you’re buying. And I want the quality to make sense long after the excitement of opening the package wears off.

To everyone who shopped with me when BBHI was brand new, walked through the doors of one of our storefronts, ordered online from another state, told a friend about us, came back for another install or simply kept watching as the brand evolved, thank you.

You helped turn an idea I had in my twenties into a business that has been part of my life for well over a decade.

And to the women discovering Buttah Baby for the first time, welcome.

This version of BBHI is a little more refined, a little more intentional and backed by a whole lot more experience. But the goal is still remarkably simple: give women hair worth coming back for.

Welcome back to Buttah Baby.

With endless love & gratitude,